There is an old saying about not throwing the baby out with the bathwater  – unknowingly getting rid of something valuable while disposing of items of no value. It holds particularly true in the current situation where families are adjusting to the cost of living rises and looking to reduce household costs in order to cope with demands on the family purse.

The financial regulator, the Financial Conduct Authority (FCA), is concerned that families and those most affected by the current economic climate might look at cutting insurance policies which could put them at risk, should the worst happen. (1)

Already, we are seeing the effect of families and individuals cutting back on items such as petrol and diesel where sales fell by 4.3% in June as prices at the pumps hit new records, according to monthly retail data. (2) Clothing sales also dropped by 4.7%, with reports from retailers to the Office for National Statistics indicating that people are cutting back on retail spending due to concerns over what they could afford. (3)

The FCA’s concern is that the rise in the cost of living will make the vulnerable more likely to cancel or cut back on personal insurances for homes and cars, as well as for life assurance. However, it is worth knowing that insurers do already offer support schemes for vulnerable customers, which were put in place during the pandemic. (1)

Graeme Trudgill, executive director at the British Insurance Brokers Association (BIBA) said customers that cut back on their insurance cover as a result of cost of living pressures “may miss out on vital insurance cover when they need it most.” This can then create other problems, too, given that motor insurance is a legal requirement and buildings insurance is often a condition of homeowners’ mortgage contracts. (1)

Customers who move to a lower priced insurance contract might also be left short if the worst happens. Underinsurance, where customers reduce the financial cover and leave themselves unable to meet the full cost of repair or replacement after an accident, is already evident in 40-45 per cent of claims, according to BIBA’s figures. (1)

If you’re seeking to prioritise your monthly expenditure and have concerns or queries about your existing insurance payments, we encourage you to book an appointment with us to review your circumstances. We’ll take the time to give bespoke advice to help ensure that the policies you hold will continue to fit your individual needs and can provide sufficient cover for when you may rely on them the most.


  1. Smith, I. & Walker, O. (2022) Cost of living crisis could force consumers to cut back on insurance, FCA warns. Available via Google search or direct FT subscriber link at: https://www.ft.com/content/b4246b26-cef3-4522-8236-b00a633b62a2  (Accessed 26th July, 2022)
  2. Reuters (2022) UK Retail sales slip in June as consumers struggle with inflation. Available at https://www.reuters.com/business/retail-consumer/uk-retail-sales-fall-by-01-june-2022-07-22/ (Accessed 26th July, 2022)
  3. Nanji, N. (2022) Cost of living: Fuel and clothing at top of family spending cuts. Available at: https://www.bbc.co.uk/news/business-62262138 (Accessed 26th July, 2022)